Master your product employee hotel restaurant reviews.

What might have been boring research, Matt transforms into well-explained and even entertaining chapters that ease the reader in to his expertise. After harnessing user-generated content to ethically benefit business for years, he presents his experience using graphs, illustration, and creative story. Any business would profit by implementing his strategies.

Matt has nailed an industry proven Review Cycle formula which will provide systematic and rapid benefits to the bottom line. Every organization should immediately put these principles and processes into practice and realize measurable increases in product satisfaction and significant increases in profits!

Matt is the perfect person to write this book. He has his pulse on where reviews can help drive business results whether through employer branding mechanisms and hiring or sales driven avenues. Matt has developed a great system and approach while always trying to learn how he gets better and shares that knowledge without hesitation in this book.

In today’s competitive consumer and talent markets, managing your online reviews is no longer a nice-to-have, it’s key to survival. The Review Cycle is the kind of comprehensive resource all businesses need at their fingertips.

As the founder and CEO of a startup consumer product company, this book is exactly the kind of guide we needed to understand the world of reviews and the effects they have on our success. The 3QPD (cupid) rule seems so obvious, but in looking back at our responses as a company, we were falling short. This book not only has great ideas but is backed by thorough analysis of the world of reviews. I highly recommend this book to anyone who cares about your business’s reputation.

Reviews are one of the major factors of why people decide to engage with a product, service, employment, app, movie.. Product managers, employers, app developers and anyone dealing with customers, needs to understand the enormous value of consumer feedback and how it impacts everything from sales to employment. The “The Review Cycle” framework is a really exciting, unique way to visualize, understand and benchmark the customer’s engagement journey. 

In just six weeks we’ve improved certain online review metrics by better than 50% thanks to the application of a few of Matt’s simple strategies. When it comes to reviews and brand reputation, Matt may just be the top authority. Simply put, his recommendations work.

The review cycle clearly demonstrates how reviews can change how a product is viewed and change how we think. It does it in a simple fun way that doesn’t require a marketing degree to understand . I would highly recommend to anyone interested in improving their reviews or wanting understand product reviews as a consumer.

Great book encapsulating all the key elements to understanding reviews, how to respond and when.

The Review Cycle demonstrates Matt’s mastery of building both a product-brand and employer-brand reviews program. The playbook now exists. Do yourself a favor and give it a read. And then read it again. Your bottom line will thank you.

Matt does a fine job of qualifying and quantifying the power of customer reviews. From engagement with the reviewer to measurement of the results, this book provides a well-rounded view of this dynamic stream of influence.