ATTENTION : MARKETERS, BUSINESS OWNERS AND HR PROFESSIONALS!
NEW BOOK - The Review Cycle: The four-step model to mastering your online reviews.
MASTER YOUR ONLINE REVIEWS, SUPERCHARGE SALES AND ENGINEER BETTER EXPERIENCES
(From the guy who used reviews to rank products, businesses and cultures as best in the nation)
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MASTER YOUR ONLINE REVIEWS
SUPERCHARGE SALES
ENGINEER BETTER EXPERIENCES
GRAB YOUR FREE COPY HERE 👇
Order Your FREE Copy Now and Get Instant Access to the Digital eBook
Comprehensive, insightful, and extremely helpful guide
What might have been boring research, Matt transforms into well-explained and even entertaining chapters that ease the reader in to his expertise. After harnessing user-generated content to ethically benefit business for years, he presents his experience using graphs, illustration, and creative story. Any business would profit by implementing his strategies.
Danielle Palmer
Employee and Consumer Feedback Specialist - iFIT
From Matt R. Vance
📖 Author of The Review Cycle
🤓 Social Innovator
🎤 Speaker
💼 Consultant
re: Your Online Reputation
It only takes a few clicks (or swipes of a thumb) for people to form an opinion about your business. And that translates to…
...gained or lost sales.
...gained or lost followers of your brand.
...gained or lost job applicants.
Whether it is reviews on Google and Yelp for local retail, Amazon and Walmart.com for products, or Glassdoor and Comparably for employers, online reviews matter. Stars precede dollars. Reviews are the currency of online success.
Your star rating and total number of reviews instantly shape perceptions and reinforce a purchase, or cost you a sale.
😈 NEGATIVE REVIEWS CAN DAMAGE YOUR BUSINESS 📉
🛒
PRODUCT SALES
⚠️ Sales can cut in half on Amazon when ratings drop from 4.3 to 4.2-stars.
⚠️ Most consumers won’t engage with a product with less than 3.3-stars.
🏬
LOCAL BUSINESS
⚠️ 1 negative Yelp review can cost you 30 customers.
⚠️ 49% of consumers need at least a four-star rating before they choose to use a business.
💼
EMPLOYERS
⚠️ 1 in 3 declined job offers in the U.S. are influenced by negative employer reviews.
⚠️ 57% of job candidates avoid companies with negative employer reviews.
👉 YOUR ONLINE REPUTATION EXISTS 👈
If you acknowledge it or not.
If you care about it or not.
If you manage it or not.
That's why it's crucial to protect your online reputation.
🎲 DON’T LEAVE YOUR SUCCESS TO CHANCE 🎰
Optimize your reputation and online reviews for...
ANY product listing 🛒
ANY business profile 🏬
ANY employer site 💼
Having a proactive plan to foster a healthy online reputation in an authentic and genuine way leads to extremely positive outcomes.
😇 Optimized reviews can grow your business 📈
🛒
PRODUCT SALES
💰97% of shoppers are influenced by customer reviews.
💰 Sales can double on Amazon when ratings increase from 4.2 to 4.3-stars
💰 Sales increase by 44% when increasing from zero to two hundred product reviews
🏬
LOCAL BUSINESS
💰 Eight of 10 shoppers visit review sites, like Yelp or Google, before visiting a local business
💰 Guests will pay 35% more for a hotel with a 4.4-rating on Tripadvisor over a 3.9-rating .
💰 A one-star increase in Yelp rating leads to a 5-9% revenue increase
💼
EMPLOYERS
💰 92% of working Americans consider employee reviews when deciding to apply for a job.
💰 A 1-star Glassdoor improvement equates to 7.8-18.9% higher stock market valuations.
💰 Candidates are 6X more likely to move for a job based on culture than a $10K pay increase
I’ve spent the last decade optimizing online reviews across the largest platforms including Amazon, Google, Glassdoor and dozens more.
Through those years, I discovered a simple four-step process that made review optimization (almost inevitable)
🔥 Using these 4 steps I have... 🔥
🛒
PRODUCT SALES
🏆 Optimized reviews for products that became #1 category best-sellers on Amazon and Walmart.com.
🏬
LOCAL BUSINESS
🏆 Driven brand reviews to 4 and ½ stars across sites like Google and Consumer Affairs.
💼
EMPLOYERS
🏆 Won best place to work awards with employee reviews on Glassdoor and Comparably.
This model works and has been thoroughly tested in a wide variety
of industries, at small start-ups and with global corporations...
...And it can work for YOU!
This model is called The Review Cycle.
So what IS The Review Cycle? It is a 4-step model of decision-making. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs. I named the book after this model.
Unlike traditional sales models that are linear in nature,
…The Review Cycle accounts for the cyclical nature of decision-making.
Here’s what it looks like.
Whether deciding what to buy, where to eat or what job to apply for, we as consumers start in phase 1. Consideration. We consider making a decision and explore the options.
When we find one option of interest, we go to phase 2 and engage with OGC (organizational generated content). This is a company’s website, a product listing or employer profile. It’s content you as a business created.
If that looks good, we progress to phase 3 and validate our decision with UGC (user generated content). This is online reviews, Q&A’s, social media posts from influencers, unboxing videos, and any content other consumers share.
Feeling good with the opinions of the online community, you buy the product, go to the restaurant or apply to the job. You make your decision and enter the post-decision phase. The lived experience you have with the product, brand or employer directly impacts the next related decision when you enter phase one again.
Seems intuitive right? But how does this help you fortify your reputation, drive sales and create better experiences?
It doesn’t.
Unless you act.
In my research, I’ve uncovered the elements of influence you can have on each of these behaviors to engineer better experiences and drive sales. These are the proven steps to master your online reviews.
I designed The Review Cycle© model to highlight these elements of influence you can have on consumers at each of the 4 stages of decision making.
Your impact is referred to as elements of owner influence. The “owner” is you, the person or organization attempting to affect the consumer. These elements of influence live within the center of the model as found here:
So where do you start?
It seems backwards, and it is on purpose, but you start with phase 4: Ask for reviews.
To fuel every element of The Review Cycle, you first collect reviews and this coincides with the post-decision phase. Chapter 3 has specific tips for collecting more reviews and achieving better ratings.
Once you start collecting reviews, you want to respond to them. This showcases the high level of care you have for your customers and directly increases purchase intent.
I’ve personally responded to over 5,000 reviews and in chapter 4 of my book, I share proven ways to approach this unique showcased communication.
With many reviews now coming in, you want to harvest insights from what customers have shared. This data can be used to reverse-engineer better customer experiences and marketing messages. Chapter 5 teaches you all about qualitative and quantitative data analysis for your reviews.
With all downstream touchpoints optimized, your last element of influence is marketing with reviews. Studies have shown ads with reviews convert better at lower costs. Why? Because consumers influence consumers more than you can. In chapter 6 you’ll learn to strategically identify the right reviews to use in marketing to supercharge your sales.
Launching The Review Cycle will build momentum for your reputation and your business. Using The Review Cycle consistently over time will maintain your reputation, sales and customer satisfaction at the highest equilibrium possible.
Uncover your potential with optimized reviews.
Get started today with The Review Cycle.
You got this!
Matt R. Vance
Author: The Review Cycle
Get Your FREE Copy Now!
We will also provide you with the digital download after checkout
WHAT YOU WILL LEARN FROM THE REVIEW CYCLE
Why people write reviews and how to persuade them to write more. (Pg. 26)
Why you need to diversify your online reputation and how to do it. (Pg. 83)
How to collect more reviews, legally, to boost your ratings. (Pg. 103)
30 proven tips for responding to online reviews, including employee reviews. (Pg. 127)
Why managing expectations increases sales and ratings and how to do it. (Pg. 204)
Which reviews to use in marketing and employer branding to increase sales and job applications. (Pg. 215)
THIS BOOK IS DESIGNED FOR YOUR LEARNING AND SUCCESS
6 Total Chapters:
2 chapters w/ foundational knowledge and research
4 chapters of application strategy (one for each phase of The Review Cycle)
Each Chapter Features:
Subsections for easy topic references
First-hand stories and research-backed principles
A chapter summary
WHAT OTHERS ARE SAYING ABOUT THE REVIEW CYCLE
(Comprehensive, insightful, and extremely helpful guide)
What might have been boring research, Matt transforms into well-explained and even entertaining chapters that ease the reader in to his expertise. After harnessing user-generated content to ethically benefit business for years, he presents his experience using graphs, illustration, and creative story. Any business would profit by implementing his strategies.
Danielle Palmer
Employee and Consumer Feedback Specialist - iFIT
(Actionable framework to interpret and utilize reviews)
Reviews are one of the major factors of why people decide to engage with a product, service, employment, app, movie.. Product managers, employers, app developers and anyone dealing with customers, needs to understand the enormous value of consumer feedback and how it impacts everything from sales to employment. The "The Review Cycle" framework is a really exciting, unique way to visualize, understand and benchmark the customer's engagement journey.
Julius Kurushko
Strategy Director - Reviews.ai
(A must read for business owners.)
Matt Vance is a master of managing online reviews. He has significantly raised the average rating for several large corporations and can do it for you as well. I have not met anyone who knows this topic better than Matt. Read his book, apply what you learn, and watch your ratings and sales improve. This book is essential reading for all business owners.
Michael Glauser
Executive Director, Center for Entrepreneurship
Huntsman School of Business, Utah State University
Relevant, Concise, Proven Formula, Quick Success
Matt has nailed an industry proven Review Cycle formula which will provide systematic and rapid benefits to the bottom line. Every organization should immediately put these principles and processes into practice and realize measurable increases in product satisfaction and significant increases in profits!
Roy Rasband
Owner/Chief Technology Officer
- BlueStep Systems
"Enlightening and essential!"
In just six weeks we've improved certain online review metrics by better than 50% thanks to the application of a few of Matt's simple strategies. When it comes to reviews and brand reputation, Matt may just be the top authority. Simply put, his recommendations work.
Sean Kelly
Sean Kelly
CEO - Caroo
CEO
Caroo
A must read for business owners
Matt Vance is one of the great review management leaders of this century. His knowledge comes from years of working in the trenches driving business growth by means of reviews. In Review Cycle he provides in depth actionable insights that will instantly increase sales and customer satisfaction in any business. Any small business owner could directly impact their bottom line by simply implementing a fraction of the suggestions in this book. It has completely changed my view on the importance of reviews.
Isaac Parkinson
CEO - Skin Grip
A critical marketing channel revealed
Matt is the perfect person to write this book. He has his pulse on where reviews can help drive business results whether through employer branding mechanisms and hiring or sales driven avenues. Matt has developed a great system and approach while always trying to learn how he gets better and shares that knowledge without hesitation in this book.
Mike Sheridan
COO - Comparably
A fun informative look into reviews
The review cycle clearly demonstrates how reviews can change how a product is viewed and change how we think. It does it in a simple fun way that doesn’t require a marketing degree to understand . I would highly recommend to anyone interested in improving their reviews or wanting understand product reviews as a consumer.
Thayne williams
Thayne williams
Software QA engineer
- iFit Health and Fitness
Important information for every growing business
Matt is an expert when it comes to effective strategies for online reviews. He has built strong, review based profiles for multiple companies that has helped increase revenue and employee retention. In a tight labor market, a strong online rating from your employees is critical to attracting top talent.
Jeremy Winn
Account Executive
- Denik
Enlightening, thorough, informative
Great book encapsulating all the key elements to understanding reviews, how to respond and when.
Jill Helander
Human Resources Generalist - Benefits & Compliance
Jill Helander
Human Resources Generalist - Benefits & Compliance
- Medela LLC
Reputation management to an exact science
The Review Cycle demonstrates Matt’s mastery of building both a product-brand and employer-brand reviews program. The playbook now exists. Do yourself a favor and give it a read. And then read it again. Your bottom line will thank you.
Stephen Moffitt
Strategic Account Executive - Benefits & Compliance
- Trustpilot
Insightful and Actionable
The Review Cycle takes a deep dive into every aspect of review management. The tried-and-tested principles, compelling case studies, and step-by-step action items make this an incredible resource for anyone wanting to implement or improve their online reputation.
Jaimee Marlette
Digital Marketing Virtual Assistant
- Marlette Marketing
A critical marketing channel revealed
In today’s competitive consumer and talent markets, managing your online reviews is no longer a nice-to-have, it’s key to survival. The Review Cycle is the kind of comprehensive resource all businesses need at their fingertips.
Ursula Mead
Co-founder and CEO - InHerSight
Five stars for this insightful analysis
As the founder and CEO of a startup consumer product company, this book is exactly the kind of guide we needed to understand the world of reviews and the effects they have on our success. The 3QPD (cupid) rule seems so obvious, but in looking back at our responses as a company, we were falling short. This book not only has great ideas but is backed by thorough analysis of the world of reviews. I highly recommend this book to anyone who cares about your business's reputation.
Stephen Colvin
CEO - Bobelo
Reputation management to an exact science
“Matt does a fine job of qualifying and quantifying the power of customer reviews. From engagement with the reviewer to measurement of the results, this book provides a well-rounded view of this dynamic stream of influence."
Paul Kirwin
CEO - Channel Signal
Danielle Palmer
Employee and Consumer Feedback Specialist
IFIT
Comprehensive, insightful, and extremely helpful guide
What might have been boring research, Matt transforms into well-explained and even entertaining chapters that ease the reader in to his expertise. After harnessing user-generated content to ethically benefit business for years, he presents his experience using graphs, illustration, and creative story. Any business would profit by implementing his strategies.
Danielle Palmer
Employee and Consumer Feedback Specialist
IFIT
Comprehensive, insightful, and extremely helpful guide
What might have been boring research, Matt transforms into well-explained and even entertaining chapters that ease the reader in to his expertise. After harnessing user-generated content to ethically benefit business for years, he presents his experience using graphs, illustration, and creative story. Any business would profit by implementing his strategies.
Meet the Author - Matt R. Vance
Social Innovator, Author, Speaker and Consultant.
His work and research center around human behaviors, perceptions and experience design. He has built employee and consumer experience programs at multiple global organizations, including iFIT and Malouf Companies and has consulted a wide range of other organizations. His work has been recognized with honors from Glassdoor, Utah Business, Comparably and The Stevie Awards. His book, The Review Cycle, outlines how companies can master online reviews and create better experiences for employees and consumers alike.
Matt received his bachelor’s degree in Business Administration from Utah State University where he also ran track and cross-country. He loves to tell dad jokes and crochet. He lives in Logan, Utah with his wife and children.
The Strongest Critics Love this Book
5 crypto industry veterans reviewed the book and all of them gave it 5 stars
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For those who like to scroll directly to the bottom:
Here’s the summary you need to know. Applying the principles from The Review Cycle, which is also the namesake of the book, will help marketers, business owners and HR professionals master online reviews. Following Matt’s four proven steps tested and refined over a decade and across many industries will help you:
1. Collect more reviews, ethically.
2. Respond to reviews, strategically.
3. Harvest review insights, reliably.
4. Market with reviews, seamlessly.
Every day, reviews impact businesses for better or worse, increasing sales and driving businesses to bankruptcy. Don’t be a casualty of negative reviews. Master your online reviews with the four proven steps of The Review Cycle.
…SO ACT NOW! CLAIM YOUR FREE COPY BEFORE THEY’RE ALL GONE…
You will receive my book, “The Review Cycle: The four-step model to mastering your online reviews." (that retails at $20.99) for FREE.
Yes, this book is free, just cover the shipping cost ($9.95 US or $19.95 International).
I am confident you will find actionable insights. If you don’t learn something valuable, message me and I’ll refund the shipping cost (and you can keep the book).
Click the button below and get your FREE copy now. You got this!
